Phone Nº | +1 646 • 522 • 2716
E-mail | cedric@discreetcases.com

Curriculum Vitae | 68 K

Corporate Brochure | 1.6 MB

Consulting Services | 244 K

Academic Programs | 272 K

Library Access | 292 K

REBRANDING

Material ConneXion

A rebranding campaign to promote Material ConneXion as a "multi-service" resource for innovative materials.

The emphasis of this campaign was more on ancillary services such as consulting, academic programming and offsite use of resources. The look and feel would move the focus away from the library as simply a source of scientific information and position it more as source of inspiration and creative impetus.

CreditWeek cover | 372 K

CreditWeek 1 page ad | 172 K

CreditStats slick | 168 K

RatingsDirect slick | 340 K

COLLATERAL MATERIALS

Standards & Poor's

A series of collateral and other materials in keeping with S&P's branding system.

From CreditWeek's cover to ads, slicks, invitations, publication layouts and even intranet webpages, all projects referred to the brand's strong and distinct identity system. All messages were set to emphasize quick readability and seriousness while maintining distinct sub-identities across different products and services.

The Atlanta Contemporary Art Center With a new identity in place, this contemporary arts venue needed to produce multi-purpose print pieces and streamline costs.

The pieces produced for this invitation series combined a standardized printing format and the inclusion of curatory essays.

Microsoft Corporation A summary of Microsoft's platform as it is used in educational programs.

Produced as part of a series of similar pieces, this one focuses on Microsoft's committment to education and various programs that support these endeavors.

Jarboe

Musician and sound artist Jarboe.

The pieces produced for this invitation series combined a standardized printing format and the inclusion of curatory essays.

SONY Corporation

An independent survey done for Sony to highlight and examine the success of the Apple iPod, which at the time of this project (2004) was still in a relatively nascent stage.

This is the printed conclusion of video, audio and written interviews done in New York City about the Apple iPod. The month-long project required putting together statistical diagrams and verbal feedback, along with seductive photography to hold the interest of the corporate boardroom at Sony headquarters in Japan.

TONIC A quick guide to Atlanta's arts and music scene.

Produced on a limited budget, 6 x 6 inch booklet. The project was stylishly produced in metallic and day-glo inks, and featured interviews, reviews and short fiction.