ROLE
Art Direction
Graphic Design

One in a series of collateral materials for the diagnostic panel FilmArray System, for use in hospitals and medical centers. This client's objective was to re-brand Biofire's signature product line, and create a focus on sales conversations between Biofire representatives and institutional decision makers. Versions were created for respiratory, GI, meningitis and blood culture identification systems. The cover icon in this piece is specific to their blood-culture testing apparatus.